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By Hair & Son Team Posted on 10 February 2020

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There is a wealth of information out there for first-time buyers, but the same can’t be said for first-time sellers…

Selling a home for the first time can be a complicated, daunting and stressful process, so we don’t think it’s right that the amount of advice for this demographic is so lacking.

Below, using our decades of experience successfully selling property, we give some top tips to making that sale:

Target your home effectively

If you are selling a home for the first time, you are likely to be upsizing from a smaller home to a larger one. Consequently, your target market is almost certain to be first-time buyers. This demographic, likely to be young and IT savvy, will be searching for properties online through their smartphones, laptops and tablets.

With this in mind, your online sales strategy needs to be of the highest quality. – Property portals will be the first port of call for many – and competition on these platforms is fierce – so you need to do all you can to make your property stand out from the crowd. Talk to your estate agent about the ways in which you can do this. High-quality photos and snappy, engagingly written descriptions will definitely help.  Uniquely, we are now offering bespoke, professionally made video tours at no extra cost to the seller – Things like this now make a huge difference to capturing the attention of the online buyers you need.

Get the asking price right

A tricky thing to get right – after all, if you set it too low you risk selling yourself short, while if you set it too high you risk deterring would-be buyers.

You need to be realistic with your asking price, but you’ll also want to achieve as much as possible for your home. This is where a good estate agent is worth their weight in gold, taking into account the local market, national trends and other variables to set an asking price that will help to get your home sold.

Always select the agent who can back up their valuation by showing you similar homes to your own they have sold and be wary of those agents valuing higher without any evidence of sales that prove what they say to be true.

This leads onto what is arguably the most important step…

Choosing the right estate agent

A good estate agent will guide you through the sales process with the minimum of fuss, making sure they are on hand at all times to deal with any issues or stumbling blocks.

Inevitably, there will be delays and complications when it comes to house sales – that’s just the nature of the industry– but if you have an agent on your side who can deal with everything in a calm, professional and good-humoured manner the chances of things going smoothly are that much higher.

A good agent will help you to produce a winning marketing strategy – both online and traditional – show your home off to buyers when it comes to viewings and do all they can to get your home sold for the best possible price.

If you do have a property you are considering selling then why not get on touch with us for a FREE, no obligation market appraisal on 01702 470066.